The sign at Alessi’s stand at the first trade show in 1920 Milan read that the company developed from a “Workshop with foundry specializing in working brass and nickel silver sheets.” Since then, Alessi has maintained close ties to its founding tenants: quality and innovation. Over the course of the last century, the company has developed into one of the leading “Factories of Italian design,” capable of applying its expertise and excellence in design management to hundreds of uniquely crafted products. While open to the inevitable change that comes with international development, Alessi maintains a firm bond with the traditions of the culture on lake Orta, Italy from which it was born. It continues the same earnest attention to detail and love for artistic expression that characterized the earliest craftsmanship along the lake of San Giulio.
Alessi’s mission now is to translate its quest for the most advanced cultural, aesthetic, design and functional quality into a world of large scale production. Designer products are the result of the constant reconciliation of art and industry, or the “Immensity of Creative Potential” and the needs of the market. The company is committed to a design approach in which the most advanced expression of international creativity is always balanced against the desires of the general public. Alessi has been described as a “Dream Factory,” which uses its products to make people’s dreams come true. It provides people with a way of capturing the art, poetry, and emotion of life; from a beautiful gift at a wedding to a child’s favorite bowl a decade later, Alessi products are the universal language of poetry in life.